Messaging in the design of the HUB San Francisco

The Hub is a coworking space, event space, and toolset for changemakers. The Hub is located in Berkeley and 36 international locations across 5 continents. Hub San Francisco is the newest and largest Hub space in the world. Teri Flynn was the architect.

The HUB San Francisco was designed to become a hothouse for creating and nurturing the ideas that can change the world for the better; a platform for innovation. This physical building space is intended to be energizing and inspiring for it’s users; a canvas for thought and work.

The final design was a product of specific direction from our members as to how they work best dancing with the constraints and possibilities found in a historic building.  As when you use a found object in an art piece to create new meaning; this space in the Chronicle building was our 8600 s.f. found object. We peeled back the layers of former constructions and discovered we were truly in the heart of the Chronicle Building. There are two floors of office above us and two floors of basement below us; all of the building’s energy systems for air, power, water and communication criss-cross over and through our space. We purposefully exposed these pipes, conduits, ducts and wiring as a symbol of the energy and work activity which now fills these rooms. Our members working and collaborating and inventing below will cause a different, powerful thought energy to coarse through the space.

Originally this was a factory environment where newspapers printed on the basement presses were assembled, stacked and continuously moved in and out.  By uncovering pieces of those original factory finishes and making them part of the Hub, we attempt to reclaim the energy of workers past as we create a new kind of factory for a new kind of working place.

This entry was written by admin, posted on July 19, 2011 at 3:58 pm, filed under Uncategorized. Bookmark the permalink. Follow any comments here with the RSS feed for this post.

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