The smell of freshly baked bread from the wood-fire oven now wafts around the brick walls of the popular Oakland development known as the Hive. Firebrand Artisan Breads has arrived.
The wholesale bakery moved its operations from West Oakland to a 4,800-square-foot space in the Uptown neighborhood and opened its first retail outlet, which sells breads, pastries and sandwiches, on Saturday.
“It’s been a dream of ours for quite some time,” said Colleen Orlando, who co-founded Firebrand with baker Matt Kreutz. “We really want to bring the experiences of our bakers’ lives to the Oakland community.”